The Advantages of Mobile Commerce Essay - 1326 Words

What is M-commerce? The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerces next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011). Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile†¦show more content†¦M-commerce offers benefits such as quick access to time sensitive information and instant connectivity to the internet. It also enables businesses to offer personalized and localized content as mobile devices enable them to have access to consumer’s preferences, status and location. M-commerce plays a key role in expanding the audience of a business on a massive scale, especially in developing countries where most people access the internet on mobile devices because they cannot afford a PC. Some businesses like Amazon and EBay have felt the huge impact of m-commerce. Though for most retail companies, sales via mobile devices is still a small fraction of total sales. When looking at the world as a whole, the potential for m-commerce is astounding. A lot of retailers are seeing increased sales via mobile devices with a larger percentage of those sales coming from tablets and less from Smartphones. M-commerce currently accounts for over 11% of all e-commerce sales and theses figure are still rising. However, one question that needs to be asked, is whether all businesses will benefit from embracing m-commerce. According to (Akhilesh, Abhishek, Suresh, Satish, Priyanka, 2013) â€Å"E-commerce is no t appropriate to all business transactions and, within e-commerce there is no one technology that can or should be appropriate toShow MoreRelatedAdvantages And Disadvantages Of Mobile Technology Essay1447 Words   |  6 Pageselevated the standards of e-commerce in the contemporary market. E-commerce has expanded from the conventional methods of electronic transactions through hardware computers into more dynamic and expedient system of mobile commerce through portable devices. Mobile computing has developed to be an emergent technology and its blend with e-commerce has become an important part of modern-day businesses and in our contemporary lifestyle. 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